Kayra was created as the umbrella wine brand by Mey, the leading spirits company in Turkey. Since its launch in 2005, Kayra has become the largest wine brand in Turkey with over 100 SKU's.

Zeo was responsible for the naming, visual identity and packaging design of the main Kayra brand and its sub-brands.*

Kayra brand identity is built on the Anatolian wine heritage, where wine was invented.

Kayra's sub-brands and wine labels: Terra, Cumartesi, Buzbag & Bugu, Tilsim, Balo, Cameo d'oro.

*Naming and brand strategy in collaboration with Emre Soylu.