Pamukkale

Pamukkale

Pamukkale is a second generation family business and one of the main players in the Turkish wine market. The Tokat family asked Zeo to create a brand identity for Pamukkale and a branding/packaging system for all the labels to work together.

Pamukkale is managed entirely by the members of the Tokat family. The brand identity Zeo developed for the Pamukkale brand pays homage to this heritage. The logo is anchored by a strong yet elegant family tree in stylized form hinting at the literal meaning of the Pamukkale brand - castle made out of cotton.

The challenge was to create 7+ sub-brands and 30+ wine labels which would emerge as distinct wines yet be recognizable as members of the main Pamukkale brand family.

Zeo built the brand around a unique brand philosophy. All the labels carry on the graphic characteristics of the Pamukkale logo, share the same elements, similar textures and colors. Yet the differing dimensions, ratios and silhouettes keep them distinct.