Bombay Sapphire Spotlight

Bombay Sapphire Spotlight

Bombay Sapphire was starting a new marketing campaign and series of events to “shine a light on new music and new cocktails.” Zeo was asked to create an identity for the campaign and a brand treatment to be used on all the collateral, ad campaign, etc.

The Spotlight identity had to live under the Bombay Sapphire brand, thus carrying all the characteristics of the main identity. On the other hand, it had to embody “shine”, innovation”, “fun”, “music”, “cocktails” and “party”.

Zeo created the Spotlight identity by borrowing elements from the main Bombay Sapphire identity. The “shine” came from the gem. The Bombay Sapphire gem was broken into fractures and reassembled to form images of headphones, performing artists and martini glasses.