Mass Animation

Mass Animation

Intel sponsored the biggest animation collaboration in the world, Mass Animation, for the promotion of their CORE i7 processor. 50,000 animators from more than 100 countries participated in Mass Animation. Zeo was asked to create an identity that would reflect the collective aspect of the work.

The challenge was to create a visual identity for an animation project that was itself about visuals. Hence the identity had to be simple to keep the emphasis on the work, yet talk its own unique language when it stood alone.

The Mass Animation identity is constructed of squares inspired by the smallest unit of animation, pixels, and the processor chips. It is comprised of twelve colors which would be unacceptable for any other identity work. Zeo created a custom font which interacts nicely and incorporates with the same idea, and keeps the look simple.