Furnish Green

Furnish Green

Furnish Green is a second hand furniture store with a newly-wed customer base. The business owner wanted to emphasize the green nature of reusing, restoring old furniture that would have otherwise been scrapped away.

In addition to reflecting the green aspect of the brand, the identity needed to be hip and modern.

Zeo visually translated the brand’s motto by designing a logo that incorporates silhouettes of modern pieces of furniture in the branches of a tree in the logo, and kept the logotype very simple.