Cumhuriyet

Cumhuriyet

Cumhuriyet is one of the of the oldest brands in Turkey and is very well-known for its meat products. The company approached Zeo to create a new identity and packaging to suit the new, broader product range.

Building upon the heritage of the brand, we had the challenge of communicating the broader variety while conveying a feel of “home-made.”

Zeo created a symbol for the brand that was inspired by the new additions, as well as, the old staples of the brand. The packaging, uniforms, promotional items and signage for their premises followed the lead of the logo.