Cicerone

Cicerone

Cicerone is a men's shirt and tie manufacturer. Zeo was approached to create a brand identity, packaging and branding applications to help them stand out from the crowd in the value segment.

The challenge was to create an identity that would work with their different styles of shirts and ties that covered everything from modern to classic, elegant to sport, plain to embroidered.

For the identity, Zeo focused on the common denominator: a shirt and a tie. The packages are see-through so that the patterns on each product customize the logo printed on the outside. The branding features shirt and tie combinations of a wide range of styles.