Mita

Mita

The archeological survey from King Midas' tomb revealed a mysterious drink. After much work, researchers were able to identify its contents as white wine, saffron, malt and honey. The client, Mey, succeeded where many failed in recreating this three thousand year old drink of King Midas. They asked Zeo to name, design the brand identity and label for this very special wine.

Mita is one of the names of Midas. The identity depicts the two well known myths around Midas, his donkey ears and his golden touch. The label uses Phrygian motifs arranged in the form of “tree of life” to depict their lifestyle.