King's Academy

King's Academy

King's Academy was established by H.M. King Abdullah II of Jordan, a graduate of Deerfield Academy, with the mission of educating the next generation of enlightened leaders in the Middle East. The idea was to marry Islamic tradition with East Coast boarding schools' tradition of academic excellence and service.

Zeo was asked to create the brand identity for the school. The challenge was to create an identity that paid tribute to the mission of the school. Simultaneously, Zeo was asked to create an identity where Islamic visual heritage could harmoniously live alongside Deerfield-like academic standards. Lastly, it had to successfully accommodate English, Arabic and Latin all at once.

Three layers in the logo inspired by
* Star from the Jordanian flag
* Flower from the school's motto "let knowledge flower"
* Sun from the school's mission to enlighten