NY Wedding Dance

NY Wedding Dance

Zeo was asked to redesign the visual identity for this private setting dance studio in New York City. The goal was to tell its story as a very special setting where all brides—and grooms-to-be—would feel at home whether they are looking for something understated or spectacular, hip or classic.

The challenge was to create the visual identity around a very unique, one-of-a-kind, private experience while being suitable for a possible reality show for a major network and expansion into a national chain.

Zeo created a modular system of elements that could all be used together, or separately on different applications. The bride's headpiece is a subtle representation of the Statue of Liberty. The fun aspect of the experience is emphasized throughout. Zeo also designed the identity of NY Partner Dance.