Gulben Ergen

Gulben Ergen

Gulben Ergen is one of the most famous female stars of Turkish pop-music. Zeo was asked to create an identity and a flexible branding system.

Gulben has a very prominent place in Turkish culture yet she is constantly reinventing herself with her music and image.

Hidden in her identity is the meaning of her name. Gul means smile in Turkish and the logotype houses the icon “:)” that she had been using as a signature. The soft curves and circles in the visual language act as frames for her images.