Having designed over 150 labels, this has been the largest practice area of Zeo. Wine and liquor is arguable the one industry where design has the highest value add. So much of the purchase decision is made in the store, at the shelf with few to no tangible, rational attributes to rely on. That's why alcohol brands also spend a great deal of effort on and off the bottles. Off the bottles, we've worked with brands on projects ranging from point-of-sale materials to music festivals.