Tilsim

Tilsim

The client, Mey, asked Zeo to create a mid-priced wine label under the Kayra umbrella brand. They wanted to target the female shoppers looking to buy a bottle of wine to add a special touch to an evening at home. They were looking for a romantic, elegant yet approachable brand identity.

Zeo created the Tilsim brand (enchantment in Turkish). The brand identity was based on Anatolian mythology. Each of the 4 wine labels under the Tilsim brand depicts a different mythical story.

*Naming and brand strategy in collaboration with Emre Soylu.