Cumhuriyet is one of the of the oldest brands in Turkey and is very well-known for its meat products. The company approached Zeo to create a new identity and packaging to suit the new product range that was much broader.

The challenge with the identity was to keep the heritage of the brand yet reflect the new variety of products. The challenge with the packaging specifically was to reflect the home made, small batch feel of the products yet making sure they would be suitable for transportation.