The Turkish Football Federation approached us to create the brand identity for the re-launch of the President’s Cup which used to be played between the winners of the League Championship and the Federation Cup. ZEO helped the client change the name of the cup from the President’s Cup to Süper Kupa (Super Cup).

The visual identity is inspired by the two paths (League Championship and the Federation Cup) leading to the match and fans cheering for their teams.

ZEO designed all brand applications including the cup, medals and the environmental branding of the stadium.