Founded in 1985, Invus is a global investment firm managing over $10 billion in assets. Its strategy is rooted in transformational, long-term investments across private companies, public equities, and fund-of-funds.

ZEO’s partnership with Invus began in 2007 with the creation of its original brand identity. For Invus’ 40th anniversary, we were asked to reimagine the brand to reflect the firm’s evolution while honoring its enduring values. The result is a modern identity built on legacy, growth, and possibility. We transformed the iconic arches of the original logo into wings—symbolizing upward momentum and the limitless potential of building with Invus. This visual evolution is anchored by the new tagline: "Build with Invus."

In collaboration with Imagination, the new identity extends across all brand touchpoints, from print to digital. Imagination helped bring the brand to life through a redesigned website and a documentary-style film featuring founders and partners who’ve built alongside Invus.